Blog rollin'

It took a while for the blog roll to take share on my marketing and communications idea spot, Seismic. But it’s finally here. Thanks to social media maven Sarah Evans and media database Cision’s Heidi Sullivan on a recent social media webcast. Their webcasts are free!


I was convinced by Seth Godin’s post on “Demonstrating strength.” The line “Risking the appearance of weakness takes strength. And the market knows it” was the last straw. I was concerned that with all the truly excellent content on other blogs, my offerings would look pale in comparison. That’s an old-fashioned, defensive view of the open nature of the internet.

A little “self-talk” reminded me of the unique experiences and skill set I offer to my clients, friends and contacts. The last 30 years in radio and international non-profit PR weren’t for nothing’!

My process for building the blog roll began with deciding how many and which blogs to post. I begin with 20 blogs and websites in my “best of.” Probably my years of radio and “Top 20” in my brain somewhere. Sarah Evans only has 15. Cision has 33.

Some of the blogs I settled on I’ve followed for years. I even included a link to the static site for The Cluetrain Manifesto. It’s concepts are essential for late adaptors and reluctant communicators. The rest I investigated from Advertising Age’s “Power 150," solely based on the name of the blog. Yup, the name. The name is the primary and pre-eminent identifier you’ll ever have. Reflecting my Star Trek geekdom, “what is your designation?

I’ll be checking out your blog roll too!