Slate’s financial page The Big Money rated the top 12 corporate Twitter accounts. They all have more than 1 million followers. They all post several times a day. They are useful to their customers by getting right to the deal, or by connecting with a very human, personal tone. Twitter is becoming essential in a cyber-fast marketing environment.
Small shops, non-profits and celebrities will find that building a following requires a facility with one’s smart phone. Ideas come at all hours of the day, and you will sometimes want to pull the car over and compose and send a good message.
There are hundreds, thousands of great ways to use Twitter. But please, edit thyself. Be interesting. No more dinner plans or bedtime announcements, unless you are inviting the rest of us to join you.
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