I found this blog post from Robin Wauters irresistible: “10 words I would love to see banned from press releases.”
You can probably guess what they are. A change in the public relations industry is upon us. Over-saturated writers and editors are busting every hyperbole they spot, so anyone seriously interested in coverage had better deliver the goods.
Journalists, editors, producers and bloggers insist, so publicists must show them.
As a committed subscriber to The Cluetrain Manifesto , I continually remind myself that the world is crying out for authentic conversation, human-to-human interaction, truth (or in the absence of truth, at the very least, honest discussion).
There is no substitute.