My first blog post of 2009 is on the matter of social media. One month not long ago MySpace captured an amazing 7-8% of all Internet visits. Facebook is coming on strong, jumping to a full 1% of all Internet visits. Twitter is coming on strong too, and marketers are paying attention to the little 140-character personal updates.
Why do people care so much about mundane personal matters and “shout outs”?
These social networks are a way to interact personally in an increasingly impersonal computer age. A “high touch” reaction to a high tech world. A book from nearly a decade ago, The Cluetrain Manifesto, highlights the importance of a “human voice” in corporate communications. Enough with the jargon and corporate-speak!
Back in December 19, 2008, new media guru Tim O’Reilly was a guest on NPR’s “Talk of the Nation – Science Friday.” It’s worth 23 minutes to get a better handle on the future of social media.
Coming next, notes from my workshop at Dangerous Man Day on communicating to men in the 21st century.