Three current marketing trends point to more specialization in marketing, and a reduced reliance on mass marketing. From a column by Gerald Bagg, CEO of ad agency Quigley-Simpson:
3. The splintering of social networks: Watch for dominant MySpace and Facebook social networking sites to lose ground to more specialized, specific offerings like LinkedIn, Badoo and Quepasa.com.
4. Fragmenting of streaming video: Streaming video will likely follow the predicted path of the social networks. While YouTube is the largest of these video sites currently, we're seeing tailored secular video sites pop up almost daily.
5. Narrowcasting vs. broadcasting: Targeting audiences through media mix models, and combining technology with that, allowing marketers to conduct more sophisticated analysis of what media generates the most results from a particular audience, will become more widely used.
Generic appeals in my inbox bug me to no end. But I have a high tolerance for messages from people I like, companies I use, and lists I sign up for.
Thanks to www.garydfoster.com for this lead from DMNews.
http://www.dmnews.com/Eight-direct-response-trends-in-08/article/104179/
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