Sunday, February 10, 2008

Introducing "Intel 10.0"

Introducing Intel 10.0 – Earth-shaping facts and perspective on business, internet communications and media relations from Chavis Crew Communications...

First, a few facts:

Top 3 media for triggering an online search are: magazines, reading an article on the product and TV.

Top newspaper websites in unique visitors (Dec. 2007, Nielsen Online)
1., 17.2 million
2., 9.9 million
3., 8.5 million
4., 6.5 million
5. Wall Street Journal Online, 5.4 million

Magazines go on line only, abandon paper and ink editions CCM Magazine ceases print edition. Salem Communications will publish its last print issue 4/08. Late in 2007, Strang Communications moved its publications New Man and Spirit-Led Woman to on-line only editions.
Of course, facts are not enough, but who has time to keep up with all the trends in business, internet communications and media relations? The communications landscape is changing. A few subtle, seismic shifts at a time, islands are appearing and shorelines are being redrawn. Old monuments are being washed away, replaced by new landforms. The end result is akin to a 10.0 earthquake, but occuring in little increments.

This blog is established to give you a couple of quick updates, an occasional pithy quote, some analysis, and a few links so you can find out more. Quick information you can use. Perspective to give you an advantage. Effective intelligence. Call this blog "Intel 10.0."

Business guru Ram Charan’s latest book targets the pure practice of selling in the 21st century. What the Customer Wants You to Know (2007, Portfolio) points sales managers back to the basic practice of a customer-driven approach. In the Wall St. Journal (Jan. 28, ’08), Charan says, “(salespeople) should find out what the customer needs, which will be a combination of products and services and thought leadership.”

I believe that thought leadership will make the difference for you in a competitive, erratic and hyper-paced marketplace. “Wisdom and understanding” are prize possessions in this info-glutted age. I’m dedicated to helping you succeed by sifting information that can make a difference and getting it to you here in this blog, so that you consider it, ponder the possibilities, and take action.

I’m aiming for at least one update per week, more if breaking news requires it. I hope you’ll subscribe.

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