Your blog needs a snappy title, and a sub-title that describes your target topic/genre/niche.
- Stoney deGeyter’s SEO 101.
- MediaCollege.com offers a few pages to help you sort through the concepts of SEO, and don’t miss the discussion on ethics of Content SEO and Non-Content SEO.
This is the social part of social media. Your blog entries should include LOL (“lots of links”). There will sometimes be a reciprocal linking to your blog posts, but only if your work truly adds to the conversation.
If you are a writer, you must write. Not just colorfully, but regularly. It doesn’t have to be long, in fact, keeping your topics focused will keep your blogs short. Try to keep your blog short enough to read between stops on the Metro.